居民区购买力分类研究
Research on residents’ purchasing power

城市街区和居住区是现代商业市场的基本单元，是组成商业市场“机体”的多种类“细胞”。人以群分。生活在各自区域的消费者们有着相互接近的消费习性和购买力水平。而各个区域之间的差异，又造就了千差万别的街区或居民区类型。
City council and residential area is the basic individual unit in modern commercial market. People divide by groups. Consumers living in different area has different consume behavior and purchasing power. The different region caused different living district and council.

北方纵横“居民区购买力分类研究”项目，综合利用中国城市街区和居住区人口数据、消费行为数据、居住环境数据，对千差万别的城市居民社区、小区进行基础划分，将众多城市街道、居民社区、居民小区甚至更加微型的居民区，划分为“高消费力”、“中高消费力”、“中消费力”、“中低消费力”和“低消费力”等诸多购买力等级。
The proposal of research on purchasing power in different region carried by bei fang zong heng, used population data, consumer behavior data and living environment data to distinguish different city residential region and given different levels such as “high purchasing power”, “medium purchasing power” and “low purchasing power”.

“居民区购买力分类研究”项目建立在对城市消费人口的数据分析和GIS空间数据开发相结合的基础之上，可为商业投资选址(商圈选择)提供数据支持；也可以对现有零售服务业终端进行评估。
The proposals of research on purchasing power in different region based on data analysis of purchasing population combine with the development of GIS data.

“居民区购买力分类研究”项目可以回答类似以下一些问题：
The proposals of research on purchasing power in different region can give the answer to some questions as follow:

在中国城市，哪里是你的目标用户最多的区域？例如：
哪些区域是“富人之区”、“小康之区”、“时尚新区”或“公房社区”？
哪些区域对你的产品系列具备“超高购买力”、“高购买力”或“中高购买力”？
哪些区域是本地人、外地人或劳工群体集中的居住区?
哪些地区是外籍（美国人？欧洲人？韩国人？日本人？）人员的集中居住区?……
在整座城市中是他们是如何分布的？他们居住的密度与数量如何？这些街区的人口质量与人口数量对购买力有哪些影响？
In China, which is the district that you have the biggest number of aim customer?
Which area is the region for rich people and poor people and council house?
Which area has the “highest purchasing power?” “high purchasing power?” and “medium-high purchasing power?”
Which area has the largest number of local residents? And labors?
Which area has the largest number of foreigners, such as Amercian? European? Korean? And Japanese?
Where they live in the whole city? How is the density and quantity of their living? What is the affection to purchasing power caused by population quality and quantity in these living area?
……………………

通常的商业选址，往往先划定区域，然后考察这个区域中的商业环境和人口环境；而“综合分析基础上的商圈选择”方法，则强调先对整座城市的商业环境和人口布局做详细调研，而后在综合分析、比较基础上，确定投资区域，进而对这个区域进行更加深入的研究。“居民区购买力分类研究”项目可以同时为这两种选址方法提供数据支持。对于已经完成投资布局，或者已经建立了众多销售终端的商业企业，更可以通过“居民区购买力分类研究”，对现有商业服务网点进行评估。
The decision of choose business area, usually given the area firstly. And then, consider the business and population environment in this region. Hence, given comprehensive comparison methodology, focus on business environment and distribution of population in the whole city at first. And then, based on analysis and compare as a whole, we confirm invest region and carry on research of this area one step deeper. The proposals of research on purchasing power in different region can provide data support for both of these two methodologies of business area chosen. For those enterprises which had already finished investment distribution or had set up several sale terminals, they even can evaluate current business service region through the proposals of research on purchasing power in different region carried by bei fang zong heng.

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