产品满意度调查
Research on products’ satisfactory

产品满意度是用户通过使用一个品牌的产品，对这个品牌的产品感知和期望之间的比值。
Products satisfactory is the proportion of the products recognize and expectation after use the products.

北方纵横“产品满意度研究的基本变量”：
Basic variables of products to carry products satisfactory research:

1.性能 产品的基本特性
2.特征 产品基本功能的第二特性
3.可靠性 产品在规定周期内功能失效或发生故障的可能性
4.符合性 产品设计与事先建立的规范的接近程度
5.耐用性 产品报废前使用的次数
6.服务 产品维修速度、礼貌、能力与方便性
7.审美 对产品外观的判断

1 Factors: Basic factors of products
2 Characters: The second characters of products’ basic function
3 Reliability: Possibility of the products’ out of use
4 Fitness: Difference between products’ design and the standard
5 Durability: How many times the products can be used
6 Service: The status of products’ repair
7 Aesthetic: Judge on the appearance of the products

产品满意度是一个非常有效的度量和认识客户对企业的认同、对产品和服务的满意程度，以及再次购买倾向的指标。这种指标通过测量客户对产品或服务的期望、质量认知、价值认知和满意程度，测量决定满意度的相关变量和最终形成的忠诚度等几个方面，从多个角度对产品或服务质量进行整体评价。

Products’ satisfactory is a very important factor which measure how the customers think about the enterprise, the products and service. This factor measures the customers’ expectation and recognize for products and service. Measure the relevant variables which decide products satisfactory. So we can state the products and services’ quality from multiple angles.