Linking up purchaser's purchase behavior, demographic characters and population Geographical information, helping company identify business investment and appropriate area conducive to carrying out marketing activities, choosing right target customers and buyers groups - these are the salient features of BFZH’s research on purchaser.

BFZH can tell client:
In a city, or a business district, what’s the population density or population flow? Or, how many potential shoppers are there?
In these potential shopping groups, what are the actual purchase rate and purchasing power?
Where do purchasers shop respectively with different characteristics of age, occupation, incoming? What way do they shop?
Which formats are they fond of or which brands are they loyal to?
How about the amount of expenditure they spend in different formats and brands.
What about the static and dynamic population in residential areas, central business districts, business districts or administrative districts respectively? What are the number and basic features of the residential population and working population living and working in these areas. 
What are the differences in demographic characteristics and shopping behaviors of day and evening shopping crowd in a particular area.
…… Accordingly, BFZH can help companies determine investment direction, design product portfolio , site selection plan, marketing strategies.

Data of BFZH’s research on purchasers all have spatial features or geographic positioning. When these data are on the basis of BFZH’s "Trading Area and Residential Communities Population Database" , the Customer enterprise’ "Customer Geographic Information System" database platform is constructed. It facilitates clients’ presentation and analytical applications in GIS, doing business investment research and optimization of business analysis based on GIS.

According to project needs, BFZH’s Research on Purchaser report
can present to the client in a way of word reports, data reports, visual electronic maps, combination of live audio and video files of Buyers research.