Here the word "chain stores", mainly refers to the smaller (business area of ​​less than 4000 square meters, or even only a few dozen square meters) of the supermarket chain, chain Comprehensive stores, chain convenience stores, chain stores, chain stores and some service class and so on. Does not include supermarkets, large department store chains and restaurant chains.

The success of chain stores in China main types:

First, community chains

Most small communities chain competitors; relatively low venue rental, great location freedom of choice; chain headquarters can completely customize the control chain type store construction and store operations, without having to comply with others (such as business center management department, where shopping malls, etc.) the old rules act. However, the community stores’ customers is limited, difficult to continue to attract large numbers of new customers; especially in stores which just do a specific brand, often due to a variety of exclusive shop can-not meet the purchase requirements, and the loss of many customers.

Second, the rich area stores

Rich area chain stores have the same general community similar strengths and weaknesses. Just a storefront decoration costs to be much higher than the general community shop. Keys to the products or services are to find the correct position. Positioning properly, a single purchase amount is higher than the general community shop and source stability, formation of a group of customers rely on it. Some stores will even be rich area Legend customer word by word, attracting other high-income communities who patronize; improper positioning, they will be worth the candle will eventually give up luxury decoration of the shop and leave with nothing.

Third, commercial area chains

Business district chain includes "central business district chains" and "secondary business district chains." High traffic commercial area stores, convenient public transportation, various ancillary merchandise sales and service industries concentrated to meet the requirements of a variety of purchase, customers will patronize the stores is much higher than the community shop. However, commercial chains venue "cost of land", high rents, parking tense; at the same time, "just visiting the store, not shopping," the customer doing like this are quite a lot. And also little room for development of such stores.

Fourth, chain store shops

In shopping malls, supermarkets and department stores and other large shopping venues established "chain store", the store inside a store is independent of space, it can be store counters. "Shop in shop" with high rents, admission fees varied, chain headquarters is difficult to control completely independent and chain store building operators must comply with a number of shopping malls where taboos. However, since most of the mall where this type of chain is relatively mature, commercial activities frequently, excellent business environment, strong poly-off capability, has become one of the main choices of many chain businesses.

Fifth, highway-type chains

Traffic is heavy, parking are permitted
Customers get off near a bus stop on a centralized
Although busy, but all zips "Channel" or the deserted streets deserted rare to shop, it is difficult to increase turnover

Sixth, specific area stores

[Nearby entertainment theaters, cinemas, stadiums, large exhibition halls, parks, etc.] style, entertainment and leisure area
Business and production operations area [business district, Downtown large factories, large organizations and institutions nearby]
Science and health area [universities, research institutes, near major medical institutions]
Professional Street or Commercial Street [in the same industry, the same type of products focused on a particular lot or neighborhood, variety, customers have more opportunities to compare and choose. This kind of scale better to attract customers]

The main contents of the site BFZH chains research:

First, the chain within the region to build population density, population structure, quality of the study population

Within the community, residential areas, villages, regions important organ within the region, enterprises, institutions, schools
Resident population in the region, transient population, to the population at home and abroad, the foreign population, working population, students, other migrants
Occupational structure in the region's population, age structure, education structure
The living standards of the population in the region and community purchasing power grade classification
 
Second, depending on the type of chain, the integrated use of a variety of methods for the following types to divided districts

Attractive to consumers by stores hierarchical division of space: the core business district, sub-district, district edge
Divided by residential stability or mobility for consumer population: the resident population district, working people and students in the school’ population.
According to consumer groups to use shopping transport division: Pacers district, non-motor business district, shopping district vehicle
You can also press the mode of operation and commodity chain category: retail and business district, wholesale district, A commodity business district, class B goods shops.
Assessments for chain to build in the region is likely to attract target customers flow

Third, the chain used to study target customers in the region to build consumer behavior

Shopping options, priority shopping, shopping frequency, a single amount of consumption, the amount of consumption classification, transportation, media habits
Matching degree chains to build stores of goods and services within the region and the target customers
Research brand stores (stores influence consumer brand)

Consumer buying behavior survey, aimed at consumers and their lifestyle perspective, grasp the key competitive advantage, within the study area of the total market and consumer demand trends, and can be identified should belong to the enterprise market share.

Fourth, market maturity for stores build in the regional, competitive landscape, and prospects of research

Regional analysis of the business environment
Regional analysis of the retail market maturity
The level of activity within the retail business area analysis
Analysis of the competitive landscape within the region

Through the above investigation, either to provide customers with information about investment decisions based chain, also for the ex-post evaluation of the investment chain to provide data support.