2000年，北方纵横企业管理咨询公司接受中国工业经济联合会的委托，组建了中国工业企业与市场调查系统（中企调查）。十几年来，中企调查专家依托专业调研网络和多家行业协会的有效支持，在行业研究、企业研究和市场研究领域辛勤耕耘，以自己的卓越表现吸引着众多优秀客户，成就了数百项海内外企业委托的调研课题，并荣幸地获得了客户好评。
China Survey System of Industrial Enterprises and Market
In 2000, BFZH Enterprise management & consultation Co. Ltd. was entrusted by China Federation of Industrial Economics to establish China Survey System of Industrial Enterprises and Market(CESS). Over last decade, relying on professional research networks and the effective support of a number of industry associations, CESS’s experts has been cultivating intensively in the fields of industry research, enterprise research and market research, has been appealing to many excellent clients with their outstanding performance, has been achieved hundreds of research topics commissioned by domestic and foreign enterprises and obtained clients’praise honored.
中企调查业务
CESS Business
工业市场研究
中企调查长期关注工业市场，是国内最早从事工业品市场研究的专业机构之一。中企调查专家基于对中国工业企业和各主要产业的深度了解，以工业调查的独特实力，实施下列研究项目：
• 工业品行业规模，行业结构，行业发展趋势
• 工业品行业机会，行业风险，行业竞争格局
• 工业品市场需求，市场规模，市场份额
• 工业品销售渠道与细分市场
• 工业品用户行为与用户满意度　
Industry Market Research
With long-term concern about industrial markets, CESS is one of the earliest professional industrial market research organizations. Based on the deep understanding of Chinese industrial enterprises and the major industries, with unique industrial investigation strength, CESS experts implete the following research projects:
Industry scale, Industry structure and Industry development trend of industrial product market
Industrial opportunity, risk and competition pattern of industrial products
market demand, market scale and market share of industrial products.
Industrial products’ sales channels and market segments
Industrial products’ user behavior and user satisfaction
消费品制造业市场研究
• 消费品制造业的行业规模，行业结构，行业发展趋势
• 消费品制造业的行业机会，行业风险，行业竞争格局
• 新产品市场需求，市场规模，市场份额
• 新产品销售渠道与细分市场
• 消费品用户行为与用户满意度
Consumer Goods industry Market Research
Industry scale, Industry structure and Industry trends of consumer Goods industry
Industry opportunity, industry risk and Industry competition pattern of consumer Goods industry
Market demand, market scale and market share of consumer Goods industry’s
Consumer Goods industry’s sales channels and market segments
Consumer Goods industry’s user behavior and user satisfaction
重点企业研究
企业调研的目标公司可包括以下类型：
• 行业领先企业
• 主要竞争对手
• 重大投资项目的目标企业
• 兼并或收购的目标企业
• 具有重大影响的企业大客户或潜在大客户
• 具有重大影响的原材料与设备供应商
• 具有重大影响的合资、合作伙伴
Key corporate research
Corporate research target companies may include the following types:
Industry Leading corporate
Major competitors
Major investment projects target company
Target company in Merger or acquisition projects
Key corporate accounts or potential key accounts with significant impact
Raw materials and equipment suppliers with significant impact
Joint venture or Cooperation partners with significant impact
汽车市场研究
汽车市场研究，是北方纵横工业市场研究的重要组成部分。
• 整车市场研究
• 汽车零部件市场研究
• 用户与车主调研
Vehicle Market Research
Vehicle market research is an important part of BFZH’s Industry Market Research.
Vehicle Market Research
Vehicle parts Market Research
Vehicle’s users and owners Market Research
中企调查机构
CESS Institution
行业与市场研究中心
中企调查行业与市场研究中心拥有专、兼职高级分析员 90多人。涉及产业经济学、市场营销学、管理学、社会学、统计学等学科领域和工业品、汽车、银行设备、电子与视听产品等相关行业领域。 根据行业类别，中企调查行业与市场研究中心下设研究部 ，分别对工业品市场、汽车市场、消费品制造等行业与市场进行专业化研究。
Industry and Market Research Center
CESS Industry and Market Research Center has more than 90 specialized and part-time senior analysts.It’s related to industrial economics, marketing, management science, sociology, statistics and other disciplines and industrial products, vehicle, banking facilities, electronic and audio-visual products and other related industries. According to industry sectors, CESS research and market research center set research department, conducting specialized research on industrial products market, vehicle market, consumer goods manufacturing and other industries and markets Respectively.
实地调查部
中企调查实地调查部通过“中企调查代表机构”，组织各地500余名调查访问员进行数据采集。调查访问员队伍内设"高级访问员组织"，可实现对企业高层管理者、政府部门和非政府组织的常规调查与深度访谈。 实地调查部的主要调查方式：企业（机构）访问、企业观测、定点访问、座谈会、电话访问等。
Field Survey Department
Through the "Representative bodies of CESS",CESS Field Survey Department organizes about more than 500 survey interviewers across the country for data collection. Survey interviewers team offers "senior interviewers organization", which can realize regular surveys and depth interviews on enterprise top management, government departments and non-governmental organizations. Main method of investigation of Field Survey Department: enterprise (organization) interview, corporate observation, fixed point interview, seminars, telephone interview, etc.

中企调查地方代表机构和调研协作体系
中企调查在部分重要城市设有代表机构，负责实地调查工作的组织与管理；70余家代理公司与中企调查保持着密切合作关系，确保中企调查的数据采集工作按照统一标准，统一进度，高质量完成。 中企调查同部分中央国家机关、全国性行业组织、科研院所构筑的调研协作体系发挥着重要的作用；西欧、北美、东南亚华人机构为中企调查的研究工作提供着宝贵的文献资料与实地调查支持。
CESS local representative bodies and research collaboration system
CESS has local representative bodies in some important cities, in charge of field survey’s organization and management; more than 70 agencies and maintain close cooperation with CESS to ensure high-quality completion of CESS survey data collection with unified standards and progress. Built by CESS, some Central government organs, national industry organizations and Scientific research institutes, research collaboration system plays an important role. Chinese institutions in Western Europe, North America, Southeast Asia provide SECC’ research work with Valuable literature and field survey support.

北方纵横“基于GIS的购买者研究”项目简介
Brief introduction to BFZH’s "GIS-based Research on Purchaser" Project

将购买者的购买行为方式、人口统计特征、人口地理信息联系起来，帮助企业确定商业投资和有利于开展营销活动的适当区域，选择正确的目标客户和购买者群体——这是北方纵横购买者研究的显著特征。
Linking up purchaser's purchase behavior, demographic characters and population Geographical information, helping company identify business investment and appropriate area conducive to carrying out marketing activities, choosing right target customers and buyers groups - these are the salient features of BFZH’s research on purchaser.
北方纵横可以告诉客户：
在一座城市里，或一个商圈中，人口密度或人口流量如何？或者，有多少潜在的购物者？
在这个潜在的购物群体中，实际购买率与购买力水平是怎样的？
不同年龄、职业、收入特征的购买者分别去哪儿购物？用什么方式购物？
他们各自衷情于哪种业态或忠诚于哪些品牌？他们在不同业态和品牌的购买支出金额如何？
在居民区、商业中心区、商务区、或者政务区，静态的人口和动态的人口分别如何？在这些区域生活的居住人口和在这些区域供职的工作人口的数量与基本特征是怎么样的？
在一个特定区域内，白天的购物人群和晚间和购物人群，在人口统计特征和购物行为上有哪些区别?
……据此，北方纵横可以帮助企业确定投资方向，设计产品组合、选址方案、行销战略。
BFZH can tell client:
In a city, or a business district, what’s the population density or population flow? Or, how many potential shoppers are there?
In these potential shopping groups, what are the actual purchase rate and purchasing power?
Where do purchasers shop respectively with different characteristics of age, occupation, incoming? What way do they shop?
Which formats are they fond of or which brands are they loyal to?
How about the amount of expenditure they spend in different formats and brands.
What about the static and dynamic population in residential areas, central business districts, business districts or administrative districts respectively? What are the number and basic features of the residential population and working population living and working in these areas.
What are the differences in demographic characteristics and shopping behaviors of day and evening shopping crowd in a particular area.
…… Accordingly, BFZH can help companies determine investment direction, design product portfolio , site selection plan, marketing strategies.

北方纵横的购买者研究数据全部具备空间特征或地理定位。当这些数据建筑在北方纵横“商圈与居民社区人口数据库”基础之上时，便构成了客户企业的“顾客地理信息系统”的数据库平台。便于客户在GIS中演示和分析应用，进行基于GIS的商业投资研究和优化经营分析。
Data of BFZH’s research on purchasers all have spatial features or geographic positioning. When these data are on the basis of BFZH’s "Trading Area and Residential Communities Population Database" , the Customer enterprise’ "Customer Geographic Information System" database platform is constructed. It facilitates clients’ presentation and analytical applications in GIS, doing business investment research and optimization of business analysis based on GIS.

根据项目需要，北方纵横的购买者研究报告能够以文字报告、数据报告、可视化电子地图、购物者研究现场音像文件相结合的方式呈现给客户。
According to project needs, BFZH’s Research on Purchaser report
can present to the client in a way of word reports, data reports, visual electronic maps, combination of live audio and video files of Buyers research.