北方纵横“基于GIS的购买者研究”项目简介
Brief introduction to BFZH’s "GIS-based Research on Purchaser" Project

将购买者的购买行为方式、人口统计特征、人口地理信息联系起来，帮助企业确定商业投资和有利于开展营销活动的适当区域，选择正确的目标客户和购买者群体——这是北方纵横购买者研究的显著特征。
Linking up purchaser's purchase behavior, demographic characters and population Geographical information, helping company identify business investment and appropriate area conducive to carrying out marketing activities, choosing right target customers and buyers groups - these are the salient features of BFZH’s research on purchaser.
北方纵横可以告诉客户：
在一座城市里，或一个商圈中，人口密度或人口流量如何？  或者，有多少潜在的购物者？
在这个潜在的购物群体中，实际购买率与购买力水平是怎样的？
不同年龄、职业、收入特征的购买者分别去哪儿购物？用什么方式购物？
他们各自衷情于哪种业态或忠诚于哪些品牌？他们在不同业态和品牌的购买支出金额如何？ 
在居民区、商业中心区、商务区、或者政务区，静态的人口和动态的人口分别如何？在这些区域生活的居住人口和在这些区域供职的工作人口的数量与基本特征是怎么样的？
在一个特定区域内，白天的购物人群和晚间和购物人群，在人口统计特征和购物行为上有哪些区别? 
……据此，北方纵横可以帮助企业确定投资方向，设计产品组合、选址方案、行销战略。
BFZH can tell client:
In a city, or a business district, what’s the population density or population flow? Or, how many potential shoppers are there?
In these potential shopping groups, what are the actual purchase rate and purchasing power?
Where do purchasers shop respectively with different characteristics of age, occupation, incoming? What way do they shop?
Which formats are they fond of or which brands are they loyal to?
How about the amount of expenditure they spend in different formats and brands.
What about the static and dynamic population in residential areas, central business districts, business districts or administrative districts respectively? What are the number and basic features of the residential population and working population living and working in these areas. 
What are the differences in demographic characteristics and shopping behaviors of day and evening shopping crowd in a particular area.
…… Accordingly, BFZH can help companies determine investment direction, design product portfolio , site selection plan, marketing strategies.

北方纵横的购买者研究数据全部具备空间特征或地理定位。当这些数据建筑在北方纵横“商圈与居民社区人口数据库”基础之上时，便构成了客户企业的“顾客地理信息系统”的数据库平台。便于客户在GIS中演示和分析应用，进行基于GIS的商业投资研究和优化经营分析。
Data of BFZH’s research on purchasers all have spatial features or geographic positioning. When these data are on the basis of BFZH’s "Trading Area and Residential Communities Population Database" , the Customer enterprise’ "Customer Geographic Information System" database platform is constructed. It facilitates clients’ presentation and analytical applications in GIS, doing business investment research and optimization of business analysis based on GIS.

根据项目需要，北方纵横的购买者研究报告能够以文字报告、数据报告、可视化电子地图、购物者研究现场音像文件相结合的方式呈现给客户。
According to project needs, BFZH’s Research on Purchaser report
can present to the client in a way of word reports, data reports, visual electronic maps, combination of live audio and video files of Buyers research.