“Single mirror” conference room, bei fang zong heng, chao yang road, Beijing. We can undertake purchaser and manager’s focus group interview, manager’s deeply interview, seminar and other group research projects.

The features of "focus group interview" method of market research: 
1. As respondents motivation, attitude, behavior, feelings and beliefs as data acquisition targets;
2. With intuitive, open approach for data collection;
3. Small quota samples. For consumer products research groups, usually 8-10 people. For a particular product (including services and products) research groups usually will be 5-6 people. When the complex issues involved, they can organize 3-4's "mini" forum, in a deeper level data mining.

"Focus groups access" (forum) can be used for the following purposes:
1. Insight into the background: provide important background information for the product category (including services and products, same as below).
2. Validation Topic: The product theme qualitative validation. 
3. Testing Creative: Creative Copywriter for qualitative tests conducted.
4. Standardized questionnaire: build or adjust quantitative questionnaire.
5. Generate ideas: Learn new product concepts, innovative concepts to produce ideas.
6. Stimulate innovation: stimuli new products which related to old products. 
7. Understand the brand: understanding the brand's emotional response.
8. Interpretation of the data: explain the quantitative interpretation of the survey results which have been obtained.

Focus groups access methods usually can find unexpected things for clients or provide the basis for decision-making related to important insights. This will be generate in group discussion under unfettered.