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Address: Shilipu the 3rd Beijing-Hong Kong City Tower Tower B, 13th Floor, Chaoyang District, Beijing
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BeiFangZongHeng Management Consulting Company Limited was established in 1998.
Which focuses on the professional research and consulting service of the retail and realty market.
The founder and the leaders of China's industrial enterprises and market research system .

 On 1998, from the 1st project commissioned agreement that bei fang zong heng undersigned with domestic listed company, it attract more and more successful customers want to co-operate as partner, choose bei fang zong heng as one of the data supporters to formulate enterprise strategic and marketing policy. These customers include lots of global reputation companies, such as: Sumsung, Toshiba, Carrefour, Tesco, Parkson and so on. It also includes some leading domestic enterprise: Sinopec, Tasly. Some government organization and non-government organization, such as: CASS and minister of national science and technology also want to invite bei fang zong heng for the projects co-operation.

During this 17 years research, bei fang zong heng accumulated rich experience in profession industry and research consulting within China retail and service industry,realty industry,  consumer and industrial goods manufacturing sector and consumers discovery sectors. Bei fang zong heng developed its’ own professional industry research, enterprise research and market research model and applied it in lots of projects successfully.

In 2000, accepted by China Federation of Industrial Economics, bei fang zong heng Formated the "Chinese industrial enterprises and market research system” and the person in charge in bei fang zong heng served as the director of the whole system, manage the entire job for the system. Organizations at everywhere in China and hundreds of researchers get ready for every order from the head office and get the feed back as soon as possible for data collection. China survey system of industrial enterprises and market co –operate with some of government organization, national industrial organizations, taking the leading function in research co-operation system they build together. At the same time, Chinese organizations in West-Europe, North-America and South East-Asia provide very important literature review and research support in local area for China survey system of industrial enterprises and market

In recently several years, bei fang zong heng rely on professional research network and data support from more than 200 national industrial associations, it had finished more than one hundred research topics provided by domestic and international enterprises, government and non-government organizations.

Bei fang zong heng insist on “value-neutral”, “objectiveness” and “quality-ensure” policy. Follow “all of starting points for research consulting topics should state the entirely truly industry sector, enterprises and market to customers”. All of research staff and interview staff in bei fang zong heng understand that fraud and chicanery in any way all will be wholly prevented. The strictly quality control system in bei fang zong heng can make sure all of projects carry by us will fulfill the requirements for the objectiveness for the project. Sometimes, if the researchers find any mistake when they review the results of the project, they will state the mistake clearly even customers do not give any comments upon this so that we can avoid any loss caused by our mistake.

Strictly follow the policy above can make bei fang zong heng show their entirely professional ability to design and finish research project fully meet the requirements of customers. Obtain trustfulness from more and more successful enterprises according to professional spirit and quality showed in the process of research and consulting service.