Expert team of retail market research in BFZH, with rich successful experience to offer service for the retail shop location and investors. Over the years, they have provided a site survey services for all types of supermarkets, shops, restaurants, upscale hotels, entertainment and leisure venues investors.

Select retail shop location is the most important issue facing terminal operators of service sectors. Without a serious, scientific choice, usually easy to defeat blow. The following advice is the retail market expert from BFZH for fledgling entrepreneurs and retail services investors.

First, location, then the site

Clearly engaged in the project location, is a necessary prerequisite for siting science. Before choose the site, you must determine your business objectives: to provide any goods or services? How to provide? Who provided? Then select the position of "need your goods and services, accept your sales services, closest to the target consumer groups”.

Second, more people, more easily deal

No matter what you sell, how to sell, to whom, should try to select the resident population, working population, other areas of floating population, should not choose in sparsely populated areas and slow population growth to open shops. Similar shops concentrated neighborhoods or professional market, helps to improve attention of target consumer groups, to facilitate poly-off, may well be an important choice.

Third, more obvious, more convenience

Choose smooth traffic, street with more population and avoid "dead end” to open shops. The front of shop as wide as possible, so that customers can easily see the store. To try to avoid the one-way traffic, limiting the types of vehicles, limiting travel time and road street shop located intermediate buffer zone to facilitate customer shopping. Although the flow of the railway station and main roads are great, and easily for consumers to see, but the population residence time is short, shops’ siting at these places should to be especially careful.

Fourth, equity risk and the demolition of risk aversion

Urban planning must be understand before open stores, avoid setting shops in easy relocation areas; must understand the real situation of the housing property, avoid property or debt disputes’ trouble.

The basic elements of "site survey" by BFZH:

First, the operation of the project location analysis

Second, market maturity analysis of prospects for the development of the target area

Third, population density and population structure analysis within the target area

Fourth, customer projects likely to attract target customers flow assessments

Five, the target area customers spending habits analysis

Sixth, the degree of matching the target area customers and customers’ business analysis

Seventh, operating environmental research within the target area, including the evaluation of the level of activity and competition by potential competitors

Through the above investigation, either provides investment decisions based clients, also for the post evaluation to the customers to provide data to support investment projects.