Resrarch on expand retail enterprises
Retail customers study
Research on satisfactory

Research on expand retail enterprises

Retail market trends research

Retail market trends
Retailing and distribution trends
Basic analysis of key enterprises operating conditions

Modern trends among the retail channel

Convenience stores trends
Supermarket format trends
Hypermarket format trends
Discount store formats trends
Shopping mall trends
Chain department store format trends
Other chain retailing trends
E-business and non-store retailing trends

The expansion of the retail business strategy and expansion strategy research methods

Retail business expansion mode and expansion strategy in the Chinese market
The direction and focus of enterprise resources into expanding Case Studies

Expand the market potential of the region

Expanding regional population, population quality and population structure
Expand the relevance of regional and retail goods
Expand consumer purchasing behavior characteristics of the population in the region
Expand regional purchasing power

Expand the area of environmental research industry

Expand regional economic development
Expand the area of social policy environment
Expand the industrial structure of the region
Expand regional competitor analysis

Site and district assessments

Site location reports and quick report
Classification and assessment district
New project’s future market prediction

Retail customers (buyers) study

Research customer (buyer) structural features

The geographical distribution of the purchaser
Shoppers’ occupational characteristics
Shoppers’ cultural identity
Shoppers’ age characteristics
Shoppers’ income brackets

Shoppers’ family life cycle

Target customers account
Target customers shunt

Shopping makers
Shopping companion
Product users

Current Customers
Potential customers
Leaving customers
Customers of competitors

High-value customers
High-impact customer
Customers’ special interests

Rational customers
Hedonic Customers

Customers living habits and purchasing behavior

Select tendency shopping
- Format choice
- Brand Selection
- Choose location

Shopping Hours
Shopping Frequency
Expenditure structure
Single purchase amount
Shopping transportation

The overall lifestyle and basic features
Values,
Economic life concerns
The degree to try new things
Time distribution and leisure activities
Merchandising evaluation
Orientation advertising channels

Customers buying motives and needs level research

Buying motives
Purchase requirement
Motivation and demand measurable factors

Hot demand
Maximum customer satisfaction
Basically meet customer
Most customers are not satisfied 

Research on satisfactory

Research on satisfactory (evaluate on satisfactory), is China survey system of industry enterprise and market-one of the advantage in bei fang zong heng enterprise management and consulting firm.

According to the experience of satisfactory research in China and abroad, bei fang zong heng developed the elements system of customers’ satisfactory in retail. It reveals customers’ satisfactory in enterprise imagine, equipment, purchasing environment, shopping convenience, staff service, price of goods, transaction process, enterprise policy and after-shopping service.

We have finished evaluation of customers’ satisfactory for a large number of retail service enterprise. Some industry company choose bei fang zong heng to carry on the research of customers’ satisfactory.